Perception is reality. Nothing defines our modern brave new world better than that statement.
If you are an agent or hold a position and nobody knows about it; you're a secret agent. The reason nobody knows about it is because they don't see you in their daily incessant stream of information.
Breaking through clutter is one topic. Another is having the information there when they are searching for you.
Truth be told; most don't even do that. The general public searches and they find no information. None. That is a death blow.
To be found, the following must be established:
- contact email address
- contact phone number
- about me / about us / what we do
- headshot / lead shot
- main photo
This is the most basic information. This needs to be determined. If not, then they will find information, it just won't be what you want it to be.
Moving on will be determined upon the industry you are in. For example, if you are in real estate sales, the following may apply:
- realtor.com
- trulia.com
- zillow.com
- broker web site / company web site
- personal web site
- facebook.com/yourbusinesspage
- maps
- yelp
- mls / board membership
- youtube
- far
- nar
- dbpr / state licensing
Spend some time making sure that all your contact info at the industry specific places are the same.